Fortum: Impossible Games

Fortum, a clean energy company, partnered with Bislett Games, a track and field competition, to change the rules of sporting events in the face of the COVID-19 pandemic and beat the virus on the track field.

Summary

When the world of sports stood still because due to the pandemic, energy company Fortum and Bislett Games decided to do the impossible - change the rules of sporting events, and beat the virus on track field. Impossible Games became the first major sporting event after the outbreak, an international media sensation and the ultimate proof of concept for Fortums vision for a cleaner world.

Situation

Fortum is a clean energy company with a mission to drive change towards a cleaner world. This year Fortum was looking forward to sponsor one of the worlds greenest sporting events - The...

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