Insights and Analysis
Situation analysis/background: On Sept. 28, 2022, the SW Florida community was forever changed when Hurricane Ian made landfall as a Cat 4, on the verge of Cat 5 strength. With deadly flooding, storm surge and wind speeds topping 155 miles per hour, Ian caused catastrophic damage to homes, businesses and lives.
Florida Power & Light Company (FPL) is America's largest energy company, serving most of coastal Florida. Due to the storm's size and path, outages from Ian occurred across the state, affecting 2.5 million customers. While Ian thoroughly tested FPL's crisis communications process, results showed both...