ExxonMobil: Mecánico online

Mobil, a motor oil brand, launched a digital initiative in Mexico to help Mexican mechanics digitalize their business and improve their financial health.

Background

Since Mobil arrived in Mexico, over 150 years ago, mechanics have been our strongest allies, partners and even influencers (the traditional kind)!

So, when COVID-19 impacted mobility and small and medium businesses, mechanics were some of the most vulnerable business people during this time. Fewer cars meant fewer repairs, fewer business and in the long run, fewer Mobil products in circulation.

We knew we had to help them, the question was how?

While everyone told us there was no way we could get mechanics onboard digitally… we launched Mecánico Online and proved them wrong.

The...

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