Experian Boost: Giving credit where credit is due

Experian, a consumer credit reporting company, promoted its Experian Boost product by launching a front-page story in the Wall Street Journal and a national social campaign in the US.

The Challenge

A Problem for 100 Million Americans

A credit score is more than just a number - it's the gatekeeper to better financial opportunities. There are more than 100 million Americans who don't have fair access to credit today. These consumers are often overlooked by lenders and forced to rely on high interest credit cards and loans. Too often they find themselves stuck in a never-ending cycle in which the best of intentions and the desire for a better financial future clash with reality.

A low credit score or a limited credit history can make or break people's access...

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