Entergy Corporation: Communicating during the record-breaking 2020 hurricane season

Entergy, an energy company, implemented an effective communications strategy to keep customers informed about their energy services during hurricanes in the US.

Campaign details

Brand: Entergy CorporationAdvertiser: Entergy Corporation

About Entergy

Entergy Corporation is an integrated energy company engaged primarily in electric power production and retail distribution operations. Headquartered in New Orleans, Louisiana, Entergy delivers electricity to 2.9 million utility customers in Arkansas, Louisiana, Mississippi and Texas.

The Challenge

Electricity and its reliable delivery powers our modern life. When service is interrupted, customers are more than just inconvenienced – it can cause enormous disruptions to their ability to earn a living and sometimes worse.

Entergy delivers electricity to millions of customers in a region which receives more than its...

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