Doritos & Cheetos: Flamin’ hottie/snackable screens

Doritos and Cheetos, a snack brand, collaborated with Megan Thee Stallion and produced a new commercially released song to appeal to Gen Z and millennials and break through with original content.

Overview:

Flamin' Hot has been an iconic, best-selling flavor of Doritos® and Cheetos® sold in America's snack aisles for years. It's become such a fan-favorite that Frito-Lay set out to debut it as a standalone brand for the first time. Of course, the perfect timing for such a release? Naturally, the Super Bowl, one of the biggest snacking events of the year. The team's communications challenge was to design a campaign that appealed equally to Gen-Z and Millennials, who consume media in different ways. We needed to break through with original content that felt native to the media channels they...

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