Diversity Marketing Consortium: Breaking down systemic barriers and helping underrepresented entrepreneurs thrive

SourceCode Communications, a PR agency, supported underrepresented businesses in the US amidst the COVID-19 pandemic by launching the Diversity Marketing Consortium which provides them with marketing services.

Campaign details

Brand: Diversity Marketing ConsortiumAdvertiser: Diversity Marketing ConsortiumAgency: SourceCode Communications, Cheer Partners, Social Studies, Superbolt, Racepoint Global, Peppercomm, Clarity, and Praytell

Background

2020 was a year of reckoning, and the moments came swiftly and fiercely. Even before the names George Floyd, Ahmaud Arbery, Breonna Taylor, and countless others permeated the news cycle this summer and spotlighted the racial inequities and systemic agressions that shamefully persist in our society, SourceCode Communications was trying to find a meaningful opportunity to bring support to those who need it most. It was shortly after COVID-19 had already begun...

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