Discover Puerto Rico: Puerto Rico Virtual Vacay

Discover Puerto Rico (DPR), the Puerto Rican tourism board, kept the destination top of mind for US tourists during the COVID-19 lockdown by offering a virtual weekend getaway.

Campaign details

Brand: Discover Puerto RicoAdvertiser: Discover Puerto RicoAgency: Ketchum

Situation

As the CDC and other organizations, including the World Health Organization, applied restrictions discouraging travel due to the COVID-19 global pandemic, tourism to popular vacation destinations came to an abrupt halt.

Given the vital contribution the tourism industry brings to Puerto Rico's economy, the Island's Destination Marketing Organization, Discover Puerto Rico (DPR), knew that although travel wasn't possible, it was critical to keep the destination prominently in sight and top of mind to potential travelers.

While we needed to drive a socially responsible "don't...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands