DSM Nutritional Products: #AVIDAEMNOSSASMÃOS

DSM Nutritional Products, a Dutch multinational corporation, launched an internal communication campaign in Brazil that raised awareness of complying with the company's safety measures to prevent employee accidents.

General information about the project or campaign

Summary of the project

In September 2018, a fatal incident at the DSM factory in Pecém–Ceará, Brazil, and other accidents not so serious, but equally worrying, were registered at other company factories. The problem was evident: the company's safety rules knew as 'Life-Saving Rules' were unclear to factory employees, who also seemed to be unaware that their own behavior could cause accidents.

So, to ensure security, DSM's main pillar, HSE and Internal Communication teams decided to promote an internal engagement campaign to make all employees aware of the rules and to highlight the...

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