Crest & Oral-B: #ClosingAmericasSmileGap​

Crest and Oral-B developed a creative online video to make people aware that smile gaps exist due to poor oral health, and that millions of kids in the US don't have access to the basics to achieve proper oral health.

Executive Summary

Objective

Today, kids in underserved communities don't get the oral care they need, creating a smile gap. Crest and Oral-B arecommitted to Closing America's Smile Gap by tackling theissues and barriers that contribute to poor oral health inunderserved kids– access, education, and representation – and want to ensure kids' oral health inequity is addressed from every angle. The Brands had a clear objective: open people's eyes to the fact that not only does the smile gap exist, but that millions of kids don't have access to the basics – such as a toothbrush...

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