Consejo de la Comunicación: Proper use of facemasks

Zimat, a communication consultancy firm, collaborated with The Communication Council and launched a campaign in Mexico to promote the correct use of face masks and raise awareness about the benefits of its use to avoid spreading COVID-19.

Brief Description of the Assignment

The COVID 19 pandemic has had significant costs for Mexico, both in terms of human lives and in economic, educational, and mental health aspects, among others. In 2020, 1,426,094 people in Mexico were infected with the virus and 125,807 died from this disease according to official figures.

The Communication Council, with the help of experts and health institutions, decided to launch a movement to promote the correct use of face masks among citizens and raise awareness about the benefits of its use to avoid the spreading of the virus.

To achieve greater effectiveness, the Communication...

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