Columbia Gas of Ohio: Engaging customers with life-saving safety messages

The Columbia Gas of Ohio sought to make an impact throughout its service territory by partnering with Fahlgren Mortine on a public awareness program to maximize reach and frequency of safety messages, increase message retention, increase detection and reporting of natural gas leaks and decrease failure to call pipeline damages.

Engaging Customers With Life-Saving Messages

Desiring to make a difference

Each year in the United States, approximately

  • 50,000 people are affected by carbon monoxide (CO) poisoning1
  • 4,200 fires are a result of unrecognized natural gas leaks2
  • $405 million in pipeline damages3

And most of these lives affected and dollars lost could have been prevented by practicing simple natural gas safety.

Columbia Gas of Ohio, seeking to make an impact throughout its service territory, partnered with Fahlgren Mortine on a public awareness program to communicate:

  • The importance of CO safety
  • How to detect and report...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands