Clorox: Clean is the Beginning—Clorox with Ketchum

The Clorox Company, a manufacturer and marketer of consumer and professional products, increased household penetration of its products in the US by launching a biometric video that tracks how people react to a clean room versus a dirty one.

In nearly every household in America, cleaning is a constant conundrum as people struggle to juggle jobs, careers, and in the margins of the week, the business of maintaining an orderly, functioning home. The growing retail space devoted to cleaning products speaks to the struggle, with all manner of cloths, wands, stick sweepers and cleaners from an expanding competitive field to help consumers do more in less time.

Clorox has a huge stake in the field, with its flagship bleach, toilet cleaners, and those magical disinfecting wipes. As generic store brands and other newcomers scramble for market share and profits,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands