Campaign details
Brand: CareDxAdvertiser: CareDxAgency: Cura Strategies
In 2018, CareDx—a publicly traded transplant diagnostics and patient management provider—approached CURA Strategies about developing a thought leadership campaign with two goals in mind: first and foremost, improve the lives of people living with transplants and second, build awareness and loyalty for the CareDx brand. CURA proposed leveraging an issue-based advocacy campaign to build awareness and loyalty for the CareDx brand and position the company as a leading advocate in the transplant ecosystem. But that wasn't all—the project also needed to ring true to CareDx's mission to center...