Campaign details
Brand: Canopy GrowthAdvertiser: Canopy GrowthAgency: Acceleration, Stripe Theory, MKG, Trailblaze, and Marquee Brands
Campaign Objectives
Create an impactful launch campaign that establishes Martha Stewart's new CBD line as trusted brand, bringing new (CBD curious) consumers to the category while educating consumers on the benefits of CBD. Main objectives were focused on three areas:
- Normalization - Inspiring consumers new to category to try Martha CBD and integrate it into their daily wellness routine
- Differentiation -Elevating Martha CBD from its competitors by focusing on brand differentiators consumers care about (i.e. taste, most trusted)....