Budweiser with VaynerMedia: The Official Supporter of Women’s Soccer

Budweiser, a beer brand, encouraged more sponsors and viewership of the National Women's Soccer League in the US through an online film and print ads to make fans feel guilty for not supporting such a successful team.

The US men's national soccer team hasn't won a World Cup. Hell, they didn't even qualify. The US women's national soccer team are the best in the world and have won more titles than any other nation. And yet, after all the World Cup hype dies down, people stop watching.

No crowds. No sponsors. No equality.

How could the world's best players have no fans, no sponsors, and no spotlight?

Something had to change.

Budweiser has always been a part of iconic moments in sports. We saw an opportunity to raise the volume and attention level for an underrepresented league...

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