Campaign Objectives
The initial campaign objectives for were to encourage pubs to sign up to the scheme, as well as consumers to buy a voucher. Our activity was therefore all about launching and driving awareness of the scheme to both consumers and the trade itself - with the ultimate aim of helping Budweiser Brewing Group hit its target of funnelling £1 million of support to the trade.
However, as lockdown measures began to lift and speculation began around when and how pubs would reopen, our objectives also evolved- focusing on using Save...