Budweiser: Save Pub Life

Budweiser, \ beer brand, launched the 'Save Pub Life' campaign in the UK to drive awareness and provide pubs and bars with everything they needed for a successful re-opening after COVID-19 lockdowns.

Campaign Objectives

The initial campaign objectives for were to encourage pubs to sign up to the scheme, as well as consumers to buy a voucher. Our activity was therefore all about launching and driving awareness of the scheme to both consumers and the trade itself - with the ultimate aim of helping Budweiser Brewing Group hit its target of funnelling £1 million of support to the trade.

However, as lockdown measures began to lift and speculation began around when and how pubs would reopen, our objectives also evolved- focusing on using Save...

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