Broan: Come Home to Fresh Air

Broan, a brand of home ventilation products, promoted its SurfaceShield product in 2019 by launching a booth at the International Builders' Show and a supporting social campaign.

Campaign details

Brand: BroanAdvertiser: BroanAgency: Cramer-Krasselt

Situation analysis (including campaign objectives)

As a leader in home ventilation, Broan-NuTone products are in over 80 percent of American homes. Despite the Broan-NuTone's overwhelming leadership in providing products to create healthy home air, the brand in 2019 had become stagnant with trade customers (builders and contractors), and their innovations went unrecognized by the media. Seeking their first brand refresh in over 10 years, Broan-NuTone, with the help of Cramer-Krasselt, launched a complete repositioning to breathe life into the brand identity to communicate the brand's category leadership. Along with...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands