Campaign details
Brand: BroanAdvertiser: BroanAgency: Cramer-Krasselt
Situation analysis (including campaign objectives)
As a leader in home ventilation, Broan-NuTone products are in over 80 percent of American homes. Despite the Broan-NuTone's overwhelming leadership in providing products to create healthy home air, the brand in 2019 had become stagnant with trade customers (builders and contractors), and their innovations went unrecognized by the media. Seeking their first brand refresh in over 10 years, Broan-NuTone, with the help of Cramer-Krasselt, launched a complete repositioning to breathe life into the brand identity to communicate the brand's category leadership. Along with...