Big Tent: Moving physical festival online and boosting diversity of attendees

The Big Tent Foundation, a charity dedicated to creating space for non-partisan conversations about big policy issues, reframed the perception of its Ideas Festival while increasing the diversity of its audience across the UK and Ireland.

Category

  • United Kingdom and Ireland (Less than £ 50,000 in fees)
  • Not-For-Profit Organisations
  • Best in Online and Virtual Events

What We Set Out to Achieve

The Big Tent is a politically unaligned organisation, owned by the Big Tent Foundation. The organisation seeks to improve our society and bridge divides - ultimately encouraging political thinkers and entrepreneurial and cultural thought leaders to come together. The flagship Big Tent Ideas Festival facilitates collaborative policy discussion, and an open-minded exchange of ideas and innovation, to open public debate and engagement.

With last year's sudden restriction on physical events, Big Tent appointed FINN Partners...

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