Association of Innovative Pharmaceutical Industry: The birth of a new influencer – Vaxinator fights hoaxes

The Association of Innovative Pharmaceutical Industry (AIFP), a pharmaceutical association, created an avatar to convince people in Slovakia that vaccines are safe and effective.

Context

Vaccination is one of the greatest achievements of modern medicine and saves millions of lives every year.

... low trust in vaccines continues to severely endanger public health.

The EU report on the state of vaccine confidence (2020) shows that Slovakia is among the six countries with the lowest vaccine confidence recorded among the general public, 12% below the EU average.

Mandatory vaccination levels have dropped significantly, threatening collective immunity in severe diseases like measles, with emergency outbreaks in the Eastern part of Slovakia.

Anti-vaccination campaigns effectively thwart any efforts at raising awareness. Once the...

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