Situation analysis
Diwali is the biggest festival for India. It is that time of the year when the country stands united in its collective obsession of shopping, family get-togethers, delicious home delicacies and vacations despite geographies and socio-economic factors. The Indian online retail sees a significant growth in sales during Diwali season where customers reserve their festive season purchases and look forward to the best deals and offers from leading online platforms.
However, due to the economic slowdown last year, sales during the festive season were expected to have a tepid response owing to low customer sentiment towards big purchases....