Campaign details
Brand: AirbnbAdvertiser: AirbnbAgency: Weber Shandwick, DKC PR, Verb, All Terrain, People's Television, Avocados & Coconuts, Team Epiphany, Blockbuster, Dish Networks, MINI, Nasdaq, Save Lucy Committee, Westbrook, ThreeSixtyBrands, The Door
Situation Analysis
Airbnb was founded in 2008 with the mission to create a world where anyone can belong anywhere — a curious brand promise in a year that threatened to cancel travel as we know it.
In 2020, our objective was to help Airbnb adapt and to continue differentiating the brand from mass travel competitors during a year that was going to be important...