AXA Health: Switch It

AXA Health, a private healthcare insurance provider, created a unifying experience for employees as it merged three business into one entity in the UK.

Executive Summary

AXA PPP Healthcare merged three of their successful businesses into one entity called AXA Health, with a vision to transform into a modern, health and wellbeing partner. So how do you create a unifying experience for all employees to mark the new beginning, and help their people embrace the transformation?

Introducing ‘Switch It', the platform to inspire and enable employees to make positive changes no matter how big or small - giving them the permission to Switch It up.

Teaser films, launch initiatives and celebrity encouragement resulted in 188% uplift in a company dial-in call, with 3 out...

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Insights Team
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