3M: The State of Science Index

3M, a global science, technology and manufacturing leader, launched a CEO interview, scientists toolkit and online video series to promote its second State of Science Index report in the US.

The Situation

The first annual "3M State of Science Index" in 2018 was successful in establishing and credentialing 3M, a global science, technology and manufacturing leader, as an industry leader in championing science. And the year-one findings of skepticism and overall indifference towards science made it even more apparent that we needed to dig deeper, learn more and take more action in year two.

The inaugural survey revealed a disturbing finding that nearly 40% of people globally believe that if science didn't exist, life wouldn't be much different. And 66% characterize the impact science has on their everyday lives as...

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