Royal Navy: Made In The Royal Navy
Liz Baines
Campaign details
Client: Royal NavyAgency: WCRSBrand: Royal Navy
Summary
Our 16-24 year old 'young millennials' audience were lovers of travel and globally connected online - frustratingly living out a provincial existence stuck in their childhood homes.
Travel had long been a lure of the Royal Navy, and in this context it felt more pertinent than ever. However, we needed to dig deeper.
This was an audience that put a high degree of importance on individual growth; on stimulating and developing themselves as people.
The Royal Navy...