Rogaine: Guys With Hair Get It
Campaign Details
Brand: RogaineBrand Owner: Johnson & JohnsonLead Agency: BBDOContributing agencies: J3Country: United StatesIndustry: Non-prescription, OTC productsChannels used: Online display, Online video, Social media, Sponsorship - mediaBudget: 1 - 3 million
Executive Summary
Millions of men lose their hair. But few do anything about it.
As the #1 dermatologist recommended hair regrowth brand in the US, ROGAINE® is no stranger to conversations men would rather not have.
But ROGAINE®, and the rest of the industry, had spent...