Rio 2016 Olympic and Paralympic Games: Transforma Project – How communication helped build an Olympic legacy

Transforma, an educational program created by the 2016 Rio Olympics to promote sports in schools, developed a mentoring strategy to successfully increase the Brazilian public's awareness of the program.

Campaign details

Advertiser: Rio 2016 Olympic and Paralympic GamesBrand: Rio 2016 Olympic and Paralympic GamesAgency: Approach Comunicação

This article has been translated from Portuguese using Google Translate. Download the original here.

Summary

From January 2015 to September 2016, Approach Communicação was responsible for the communication of "Transforma" – the education program created by the Rio 2016 Olympic and Paralympic Games Committee. The goal was to increase awareness and promote the benefits of the program, contributing to making the Olympic Legacy a reality.

Our strategy was based on storytelling – we shared...

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