Campaign details
Brand: Rexona MenBrand owner: UnileverLead agency: PHD Hong KongCountry: Hong KongIndustries: Deodorants, anti-perspirantsMedia channels: Content marketing, Online display, Online video, Programmatic display, Sales promotion, Search marketing, Social mediaBudget: Up to 500k
Executive Summary
The deodorant brand Rexona Men needed to grow its market share by extending the product consumption's motivation beyond sports, repositioning deodorant as a daily necessity.
Four in five men do not use deodorant as they are oblivious to their own odour. But what matters to them is when their body odour interferes with their...