Reckitt Benckiser takes on digital transformation in media strategy

This article explains how Reckitt Benckiser, a FMCG company in the health and homecare category, is evolving its media strategy for the digital age.

Reckitt Benckiser takes on digital transformation in media strategy

Anil Thakraney

As digital media continues to transform the marketing world, the age of one-way brand conversations is over. With more platforms and distractions than ever for consumers, effective media strategy that balances both connection and conversation is critical.

According to Andrea Bernhardt, Global Media Director at Reckitt Benckiser, there is an urgent need for the approach of media and marketing to evolve.

Reckitt Benckiser, one of the world's leading FMCG companies has a presence in two hundred countries and is home to health, hygiene and home brands such as Dettol,...

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