Real to Reel: A manifesto for the evolution of the role of video in qualitative research

Graeme Lawrence and Sally Lewis

This paper argues for the evolution of the role of video in qualitative research, given that half of the human brain is dedicating to visual function.

Real to Reel: A manifesto for the evolution of the role of video in qualitative research

Graeme Lawrence and Sally Lewis

Introduction

The average length of a typical (offline) qualitative research project is, for most of us, likely to be around 10-12 weeks. The average time devoted to the debrief of the findings from these projects is likely 45 minutes. And, as our client's become ever more starved for time, it's not unusual to be asked to distil the insights even further on occasion.

The fact is that we're constantly competing for ever-decreasing slices of attention.

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