Reaching markets with semiotics and Cymbol: Accessing cultural change in the Middle East
Accessing cultural change in the Middle East
Introduction
This paper explores the evolution of digital ethnography tools and their increased merit in providing semiotic insight into cultural activity that is otherwise difficult to access due to its transient nature or a lack of local insider knowledge. Recent evolution in the practice of commercial semiotics has successfully shifted research away from its 'ivory tower' heritage in academic theory, and into what Space Doctors has coined 'Live Semiotics'; a deep consideration of sense perception, environment, and experience...