Raising the bar for London Beer Lab

London Beer Lab, a UK brewery that runs brewing workshops, increased sales and workshop income by putting the joy of experimentation at the centre of its identity.

Design consultancy: ElmwoodAdvertiser: London Beer Lab

Executive Summary

The popularity of craft beer continues to rise. It's leading the way in sought-after artisan products and its growth shows little sign of slowing.

London Beer Lab, a small Brixton-based brewery, came to us with a big ambition — to achieve real cut through in this hugely competitive boutique market. It was doing well but had bigger things in mind. And, in order to achieve them, it needed a standout identity and a knockout concept that hipsters and high-income home brewers couldn't ignore.

So that's what we gave them....

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