SK-II: Versus

SK-II, a Japanese cosmetics brand and official sponsor of the Tokyo Olympics, ran a campaign that drew attention to women’s mental health through films featuring leading athletes, resulting in positive media reactions and increases in local and global sales.

Campaign video: SK-II – Versus

Selected creative: SK-II – Versus

Credits

Media agency: EssenceMediacom SingaporeCreative agency: Grey TokyoAccount Executive: Iris Gu / Sho Ikegami IkegamiAgency Producer: Miwako Yasukouchi / Shoko AkutagawaAssociate Creative Director: Yoichi InamuraCopywriter: Yukika Anan / Yuta KudoCreative Director: Ken Mitani / Shane LesterExecutive Creative Director: San TakashimaMedia Director: Prajat KharProject Director: Angelique MalabananStrategy: Hiroko MatsuoTeam Lead:Nihar Das...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands