Change The Ref: The Lost Class

Change the Ref, the non-profit organisation, attempted to raise awareness of gun violence in the US.

Campaign video: Change The Ref – The Lost Class

Read the full campaign case study

Selected creative: Change The Ref – The Lost Class

Credits

Creative agency: Leo Burnett ChicagoArt Director: Sofia Gahn Associate Creative Director: Jason LaFlore / Matt Turnier / Phoebe Alvarez Associate Producer: Kaitlin Bucaro CEO: Andrew Swinand Copywriter: MacKenzie Hart Creative Resource Director: Nancy Parnell EVP, Executive Creative Director: Sam Shepherd EVP, Head of Production: Mike Davidson Head of Planning: Kaylin Goldstein Illustrator: Sean HannawayJunior Art Director: Katie DiNardo Junior Copywriter:Kelley Barrett...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands