WARC Media 100: Summary of results 2023

The world’s best companies and campaigns for media, according to the WARC Media 100.
  • This year, the top campaigns aimed to inform and educate through strong media strategies – healthcare was a major theme.
  • The #1 campaign, Break of Silence, used TV to educate the audience on the experiences of deaf people, while Ally used gaming to teach young people about financial management.
  • Unilever topped the advertisers table for the fourth year in a row, with five campaigns in the top 100 – three of these campaigns were from India, including #StopTheBeautyTest by Dove, which was its best performing campaign in 11th place.
  • The newly merged network EssenceMediacom was highly successful this year, topping...

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