Media 100 for 2020: The world’s top campaigns and companies for media excellence – Summary of results

The WARC Media 100 is an annual ranking of the world’s most awarded campaigns and companies for media.
  • Campaigns leading with artificial intelligence and creative data strategies lead this year’s Media 100, with the top two campaigns, Foxtel’s Predictive Commentator, Monty, and KFC’s The First Colonel to Conquer eSports, both using AI to make sporting predictions and deliver real-time ads to fans.
  • With a total of 11 campaigns contributing to its rank, KFC had a very strong year for media in 2019.
  • The media network, Mindshare, climbed from 3rd to 1st in the 2020 rankings, more than 400 points ahead of fellow WPP agency, MediaCom, in 2nd....

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