Quest Diagnostics: Faces of Celiac

This case study explains how Quest Diagnostics, a healthcare testing company, increased awareness and sales of its coaliac disease diagnosis product.

Quest Diagnostics: Faces of Celiac

Advertiser/Client Name: Quest Diagnostics

Agency: CDMiConnect

Category: Pharmaceutical/Healthcare (PHH)

Country Where Program Ran: United States

Program Start Date: 01/01/14

Program End Date: 02/22/14

Product/Service Overview: Quest Diagnostics offers a simple blood test for celiac disease. This can help people who are suffering with unexplained chronic symptoms find answers that have been eluding them. With test results in hand, they can take steps to address their health issues.

Objective of the campaign

The campaign's objectives were to:

  • Get people to think, "Could celiac disease be the cause of my...

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