Quatro Patinhas NGO and Purina: Priceless pets
NBS
Summary
The World Health Organization estimates that there are 30 million abandoned cats and dogs in Brazil*, meaning that shelters have become overcrowded and dirty. But despite this, many people still opt to buy a new pet instead of adopting one.
To launch the project an action was raised in pet shops where animals for sale were replaced by animals for adoption. The catch? This exchange was not announced. Through hidden cameras, we can see the surprise when people find out that those animals are as beautiful and lovely as the purebred...