Qualifying new business opportunities

This article aims to help agencies qualify new business opportunities with a set of criteria to identify which opportunities to pitch for.

Qualifying new business opportunities

Jody Sutter The Sutter Company

Not everyone loves process, but when you're managing the chaos of a new business pitch, it can really help. Process is especially important in unwieldy situations, like a global pitch with dozens of stakeholders across continents. But it's just as useful for a small one-office agency. Working within a standard process gives everyone the reassurance that they are all playing from the same playbook.

It will also empower you to make decisions that will save time, limit confusion and keep things moving forward.

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