Q&A: Marketing the Florida sunshine with Susannah Costello
Ken Beaulieu
As vice President of global brand at Visit Florida, the state's official tourism marketing corporation, Susannah Costello directs an integrated marketing team of 23, oversees 10 agencies, and works with numerous partners from across the globe. While challenging, Costello is quick to credit her "amazing team of brand managers and channel directors" for remaining grounded in the brand story.
"Because today's marketing landscape is so dynamic and we're innovating all of the time, I believe knowledge, insight, and passion in your team is more important than any specific management system,"...