Pureit Cares For Chennai
Campaign details
Brand: PureitBrand owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustry: Home improvementChannels used: Mobile & apps, Social mediaBudget: Up to 500k
Executive summary
In December 2015, when it started raining incessantly in the Indian city of Chennai, people started gathering for all the essentials that they would require during the days ahead but forgot one crucial thing – pure drinking water. In such a situation, Pureit, a water purifier brand from Hindustan Unilever Limited decided to...