Pureit Cares For Chennai

This case study describes how Pureit, an Indian water purifier brand, used its moment marketing engine HUL Now to distribute free drinking water to flood victims.

Pureit Cares For Chennai

Ronnie Thomas and Aunkita Dey

Campaign details

Brand: PureitBrand owner: Hindustan Unilever LimitedLead agency: PHD IndiaCountry: IndiaIndustry: Home improvementChannels used: Mobile & apps, Social mediaBudget: Up to 500k

Executive summary

In December 2015, when it started raining incessantly in the Indian city of Chennai, people started gathering for all the essentials that they would require during the days ahead but forgot one crucial thing – pure drinking water. In such a situation, Pureit, a water purifier brand from Hindustan Unilever Limited decided to...

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