PureIt Water Day Campaign

This case study shows how PureIt, a water purifier brand, developed a social education campaign to inform the public about the importance of clean drinking water in Bangladesh.

PureIt Water Day Campaign

Derick Lees

Campaign Details

Brand owner: UnileverAgency: MindshareBrand: PureItCountry: BangladeshIndustry: Home improvementChannels: Content marketing, Events experiential, Internet - display, Internet - general, Magazines - consumer, Newspapers, Online video, Public relations, Social media, TelevisionBudget: Up to 500k

Executive Summary

32 million people in Bangladesh do not have access to safe drinking water. Every year, on an average 100K children are dying due to waterborne diseases. Facts like these is often not known or ignored by the general people, and therefore, the importance of safe...

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