Agency: Proximity Madrid

Objectives

Cruises have been taken over by mass tourism, and the whole thing has become impersonal. For this reason, Pullmantur Cruises, Spain's shipping line par excellence, known and recognised for the quality of its crew, wanted to give a real demonstration of its differential value: personal service. And who could be better than Antonio, their most loyal cruise passenger, to test it.

Strategy

The target for this campaign was mainly everyone interested in travel in Spain, focusing especially in families, honeymooners and senior Cruise line travelers. The budget was spent on digital platforms rolling out the campaign with a Trending Topic on Twitter to introduce everyone the #CruiseLoversDay.

The campaign lasted for ten days where we showed the video across all platforms and generated different contents that explained Antonio´s story. Most of the contents directed to a website were any user could discover every detail of the campaign.

Creative solution