Agency: Publicis.Sapient

Objectives

In the post-GDPR world, it's people that hold the balance of power. Once leaders see that data revolves around individuals, not businesses, they can organise it accordingly, and use it to create innovative, radically personalised new services.

Our brief was to bring this complex idea to life for key players in the Financial Services industry, at the leading innovation showcase, Money20/20.

By moving beyond standard representations of data (cold at best, alarming at worst) we wanted to create a completely new way for businesses to look at the data-powered future, help delegates explore some of the commercial opportunities, demonstrate Publicis.Sapient's thought leadership in this exciting field, and start valuable new business conversations.

But how could we make sure our message was heard in the crowded, noisy spaces of a FinTech conference?

Strategy

To reach our target audience of busy conference-goers, we needed to surprise and delight them with an experience that felt completely unexpected in the context of a Financial Services conference.