Prudential Financial: The El Paso Story – Journey from military career to civilian career

Tracy Reilly, Zeida Camacho

Prudential, the financial services company, used a video distributed through social media to raise awareness of the issue of unemployment among American veterans.

Campaign details

Brand: Prudential FinancialBrand owner: Prudential FinancialLead agency: In houseCountry: United StatesIndustries: InsuranceMedia channels: Cinema, Mobile & apps, Online video, Social mediaBudget: Up to 500k

Executive summary

In 2014, Prudential began planning a new technology solutions center to unite a critical business need with an important social initiative. The focus was on harnessing the talent within the veteran and military community, creating a strong pipeline of skilled workers for the enterprise. Guided by a belief that the power of business can have a meaningful impact on people's...

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