Properly integrated social and TV can deliver both short- and long-term results

This article shows how marketers can satisfy short-term demands without damaging the brand's long-term health, by using better performance metrics and each of these having a separate role.

How should TV and social media be used to maximum effect?

This essay was a Bronze winner in the Admap Prize 2017.

For more information visit the Prize page.

"L'homme sensible, comme moi, tout entier à ce qu'on lui objecte, perd la tête et ne se retrouve qu'au bas de l'escalier."

You're likely to have experienced the problem of being in the middle of a discussion or debate and only remembering the thing you really wanted to say when you walk away. Denis Diderot coined the phrase l'esprit de l'escalierto show how, with the clarity...

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