Project Playbold: How Royal Challenge created the unofficial anthem for ICC T-20 World Cup
Campaign Details
Brand owner: Diageo-USL IndiaAgency: DDB Mudra GroupBrand: Royal ChallengeCountry: IndiaIndustry: Alcoholic drinks industry (general)Channels: Content marketing, Events experiential, Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Online video, Public relations, Radio, Social media, TelevisionBudget: Up to 500k
Executive Summary
Our Challenge: How can a brand with limited budget, ambush one of the biggest media properties in India, to make itself heard...