Programme of Humanitarian Attention to the Demobilised: Operation Rivers Of Light

This case is about Colombia's struggle against the world's oldest guerrilla group, Fuerzas Armadas Revolucionarias de Colombia, or FARC.

Programme of Humanitarian Attention to the Demobilised: Operation Rivers Of Light

Lowe-SSP3 Bogotá

Advertiser: Colombian Ministry Of DefenceBrand: Programme of Humanitarian Attention to the DemobilisedCountry: Colombia

Objectives

This paper is about Colombia's struggle against the oldest guerrilla group in the world, the FARC. Lowe-SSP3 were asked to create an idea to demobilise them – to deliver a message of peace, inviting them to give up their arms, recover their lives and their freedom.

Delivering demobilisation messages to the guerrillas is a very difficult task. The remaining guerrillas are hard-core fanatics. They eschew conventional media in...

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