Pril: The One-Drop Bottle

Pril, a liquid soap brand, increased market share in the UAE by distributing mini-sized bottles of its product to prove its effectiveness.

Advertiser: HenkelBrand: PrilAgency: TBWA/RAADCountry: United Arab Emirates

Objectives

  1. Perceptual: Pril = "One Drop". Taking back our claim will prove to the Hybrid Homemakers what matters most to them; the power of the solution.
    • Brand Tracker – Association with "One Drop" (+20%):
  2. Business: Increase Share of Sink: Squeezing it out of Fairy's bottle.
    • Net Sales Growth (+20%)
    • Market Share (+1%)

Creative work

A big solution in a tiny package

To truly get them to believe the claim, we had to leave no room for doubt. This is why is was critical that...

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