Campaign details
Brand: Prefeitura da Cidade do Rio de JaneiroAgency: FSB Comunicação
This article has been translated from Portuguese using Google Translate. Download the original here.Summary
Rio de Janeiro was selected to host the 2016 Olympic and Paralympic Games in 2009. As a result, the city needed to adapt to welcome and accommodate 15,700 athletes, 25 thousand journalists, over 40 heads of state or their representatives and over 500 thousand tourists, and do it well. And most importantly: it had to prepare everything with a view to providing the city's inhabitants...